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  • Tim Roberts

Barbie Beats Packaging Sustainability Target

When it comes to packaging sustainability, Mattel and its Barbie brand are setting an example in a big way.


Mattel recently announced that it sourced 97% recycled fiber content for its paper and wood fiber products and packaging. This includes a line of Barbie dolls made from recycled ocean plastic.


​It's always encouraging to see such a major brand take serious steps toward sustainable packaging. ​#PrintingandPackaging #PackagingSustainability


Image credit: Packaging Digest


https://www.packagingdigest.com/sustainability/barbie-beats-packaging-sustainability-target




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