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  • Writer's pictureTim Roberts

Barbie Beats Packaging Sustainability Target

When it comes to packaging sustainability, Mattel and its Barbie brand are setting an example in a big way.

Mattel recently announced that it sourced 97% recycled fiber content for its paper and wood fiber products and packaging. This includes a line of Barbie dolls made from recycled ocean plastic.

​It's always encouraging to see such a major brand take serious steps toward sustainable packaging. ​#PrintingandPackaging #PackagingSustainability

Image credit: Packaging Digest

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