Barbie Beats Packaging Sustainability Target
When it comes to packaging sustainability, Mattel and its Barbie brand are setting an example in a big way.
Mattel recently announced that it sourced 97% recycled fiber content for its paper and wood fiber products and packaging. This includes a line of Barbie dolls made from recycled ocean plastic.
It's always encouraging to see such a major brand take serious steps toward sustainable packaging. #PrintingandPackaging #PackagingSustainability
Image credit: Packaging Digest