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Barbie Beats Packaging Sustainability Target

  • Writer: Tim Roberts
    Tim Roberts
  • Nov 11, 2021
  • 1 min read

When it comes to packaging sustainability, Mattel and its Barbie brand are setting an example in a big way.


Mattel recently announced that it sourced 97% recycled fiber content for its paper and wood fiber products and packaging. This includes a line of Barbie dolls made from recycled ocean plastic.


​It's always encouraging to see such a major brand take serious steps toward sustainable packaging. ​#PrintingandPackaging #PackagingSustainability


Image credit: Packaging Digest





 
 
 

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